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Ampersand Advocates

identity

The Client

Ampersand is a leading stable of advocates in Edinburgh. It provides the full range of services offered by the Scottish Bar with core strengths in commercial, planning, public, medical and professional liability, and personal injury law, both in contentious and non-contentious work, including advocacy, advice, and related written work.

Ampersand is a leading civil law set offering unrivalled strength across its specialist practice areas. The practice areas are commercial, planning, public and reparation law (including professional liability). Ampersand is also well-placed to deal with cases that raise other civil law issues outside of these four specialist practice areas.

Ampersand has 56 counsel, including 25 Queen’s Counsel, many of whom are recognised as leaders in their respective fields. Members have sat as temporary judge in the Court of Session, part-time sheriffs, tribunal chairs and arbiters, experts and mediators. A number of members are or have been appointed as standing counsel to the Scottish Government and advocate general for Scotland. A number of members are members of the bar in England and Wales and South Africa.

Amongst Ampersand’s members are some of the Scottish Bar’s most highly rated and successful Queen’s Counsel and junior Counsel. Members are instructed by UK and overseas law firms, by governmental and in-house legal departments and by other professionals and consultants able to instruct counsel directly.

The clerks place great emphasis on their service to solicitors and clients and are always happy to advise what expertise is available among the membership in order to deal with a particular issue, in a specified timescale and at what cost.

We were commissioned to rebrand the visual identity, create a stunning website, image library and brand guidelines.

What we did

We redesigned the visual identity using a modern typeface. Leon Russell drew a bespoke Ampersand and this would become a visual signifier and anchor for this leading stable. A rich colour palette redefined the look and feel.

The website inspiration came from a newspaper masthead and our concept wanted to give an ironic nod to this formerly most popular method of communicating news from the new leader- the Internet.

Brand guidelines ensured that the identity appears with clarity.